Source: Real Estate Magazine —
Tech innovations and artificial intelligence are rendering countless professions obsolete, but a career as a realtor isn’t one of them – at least not yet.
The industry is changing fast, though, with developments such as online paperwork, automated home searches, virtual tours and social media marketing. Increasingly, job security in the field will depend on the actions that realtors take to stand out.
The human element – filling a role that computers can’t – makes all the difference.
Two young agents with ReMax Hallmark’s Ottawa office are showing the industry how it’s done, despite the market downturn. According to the brand’s powers-that-be, they are the future of the industry, “killing it” in their businesses, delivering exceptional service, earning multiple sales awards, and standing above the crowd.
Here are their stories:
Jenniffer Alvarenga
You’d think that being Jenniffer with two ‘f’s’ might be more than enough of a distinction. (Laughing, she reveals that she’s asked her mother, “What were you thinking?”)
Alvarenga, 36, pro-actively manages the confusion around the spelling of her first name and carries on with her quest for excellence. This is an agent who – when she wanted to take a course to learn how to negotiate better – went to Harvard Law School to do so.
“I’ve invested in myself so I’m better for my clients.”
Alvarenga and her husband Leo head up the brokerage’s newly re-branded GoodStory team, a lifestyle concept with some interesting twists. Their broker, Steve Tabrizi, says clients appreciate the team’s outside-the-box approach.
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