Zillow’s back in the seller leads business with Opendoor partnership

Source: Real Trends — 

Last week, former rivals Opendoor and Zillow announced a partnership to provide Opendoor’s instant cash offers to Zillow’s audience.

Why it matters: This is a big move for both companies. It reaffirms the continued relevancy of iBuying, gets Zillow back into the seller lead game, and gets Opendoor access to its largest customer acquisition channel yet.

It’s a match made in lead-gen heaven. 

• Zillow generates and monetizes buyer leads, but is missing a product that generates seller leads (that product is iBuying).