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As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in the luxury market, such as furniture staging, adequate lighting, and high-quality photos and videos. Yet, all these components will not shine without a carefully crafted listing description to promote the property.

Learning how to craft a compelling description for your property listing is one of the most effective ways to ensure your copy increases interest in the property and attracts more potential buyers, both of which are critical if you’re looking to sell the home more quickly (and for above listing price). If you’re hitting a patch of writer’s block or are simply looking for some phrases to spruce up your luxury real estate descriptions, we’ve got you covered. Here are 15 descriptive words and phrases to use in your MLS listing, social media campaigns, and print and digital marketing materials to help give your property listing a boost.