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As a real estate agent in 2022, social media is essential. I could speak on this topic all day long, but my advice really boils down to one key message: Generate high-quality content that delivers value to your audience. That is how you grow a following, keep the attention of potential leads, and (most importantly) share a relevant and memorable brand message. When done correctly, your social media content will grab and retain the attention of past, present, and future clients, expand your reach (and your revenue!), and help brand you as the go-to agent in your market. If you’re a real estate agent looking to use social media to the fullest, here are five things you should be doing: