The American Real Estate Association (AREA) has offered an alternative to the National Association of Realtors’ (NAR) Clear Cooperation Policy.
In an email to its membership, AREA debuted Clear Collaboration, a policy proposal which it described as modernizing how listings are marketed.
“With Clear Collaboration, listings must be entered into the MLS, ensuring professional access,” said AREA. However, the policy allows sellers and their agents to decide when and how a listing is publicly marketed, preventing unnecessary restrictions while maintaining an open and cooperative marketplace.”
AREA stated its proposed policy enables sellers to “maintain control over how their home is listed while ensuring full MLS access for professionals.” It also offers strategic marketing instead of “one-size-fits-all mandates.”
“By ensuring that all listings are submitted while allowing marketing flexibility, Clear Collaboration preserves the sharing of information within the MLS system,” AREA added, noting that “some of the largest MLSs in the country have already implemented similar flexible models with great success.”
AREA said it “already presented this proposal to key stakeholders, and we are committed to working with industry leaders to drive meaningful change.” However, it is unclear when or where such a policy would be put into effect.
Don’t Sellers and Agents have the opportunity to decide how properties are marketed now? Without more details on this proposal, I don’t see anything different here.
This can be done right now under NAR’s Clear Cooperation policy. The seller simply lists the property and elects to decline IDX. The listing is then only in the MLS and the agent and seller can decide how and where they want to market the property. This has always been an option in our MLS.
For Realtors in Texas, Stone ARX (stonearx.com) offers a digital distributed ledger system with flexible listings and market exposure not tied to an MLS system.
I think the difference with AREA is we as realtors /Brokers can’t put in the commission that the seller is willing to vs now you no longer can NAR & the MLS
But you can with My State MLS & AREA
NAR sold us out I really hope the future will go the AREA way
The American way is having the buyers agent being a sub agent of the sellers agent. What a mess has been created when we pitted them against each other.
The NAR is evil and must be eliminated. We must be freed from the slavery of the NAR.
Is AREA an organization as an alternative to REALTOR’s Association? If so,
what are the membership terms and regulations?