Cloze, an AI-based intelligence provider focused on the real estate market, announced that Brown Harris Stevens (BHS), a privately held real estate brokerage, has rolled out Cloze CRM as part of its BHSOne initiative. According to BHS, the adoption of Cloze CRM was well received by agents, driven initially by an internal marketing campaign that was also performed through Cloze, and fueled further by agent-to-agent recommendations from early adopters.
“We looked at many different CRMs, and Cloze gave us three clear reasons why it was our only partner,” said Matthew Leone, chief marketing officer at Brown Harris Stevens. “First, there was no barrier to entry. We were amazed at how easy it was to log in, create an account, and get onboarded. Second, you can access all its functionality through its mobile application—our agents are in front of their phones 100% of the time. And finally, the integration of artificial intelligence was a game changer. We’ve seen how it can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate.”
As part of an internal use case, BHS’ marketing team stated they used Cloze to increase email engagement rates from 10-20% to 80-100% by delivering content to each of the brokerage’s 2,500+ agents. Such customization was made possible because Cloze combines a template library with automated processes and AI-generated insights, making it easier to provide content relevant to each recipient and to do so at scale. The companies said the result has reached more people in less time with more authenticity.
“Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the home-buying process,” explained BHS CTO Chris Reyes. “Cloze not only met those expectations but exceeded them.”