ChatGPT takes on real estate: Agents say the AI could be a game changer in the industry

by | Feb 2, 2023 | 5 comments

Share this article!

Century 21 Beggins Enterprises on its website lists a “beautiful” three-bedroom condo in Madeira Beach, Florida with “large spacious balconies to enjoy the warm, beautiful views.”

“This is one of the only properties available on the Gulf Beach islands that’s totally pet friendly,” the listing reads. “Secure your piece of paradise at The Residences at Madeira Beach Town Center. Welcome home.” 

If you’re tempted to buy the listing, thank ChatGPT. The text above was written by the free artificial intelligence computer program. 

Real estate agents across the country are turning to the program to help write up listing descriptions and content scripts, as first reported by CNN. 

“We’re using it every day,” said Mike Puma, chief marketing officer at Century 21 Beggins, who uses ChatGPT to write content like social media posts or video scripts for real estate agents. “(This allows) them to spend more time on what they do best.” 

How are real estate agents using ChatGPT? 

Tony Angelos, a Chicago-based broker, said he started using ChatGPT soon after OpenAI launched the program in November 2022.

 

WRE NEWS  •  READER SUPPORT
Help support the news that keeps you ahead.
If WRE News brings value to your day, consider supporting the reporting that keeps our industry informed.

5 Comments

  1. Why use chatGPT? Realtors can’t write or think what to write! AI is now taking over! Not cool!

    Reply
    • Amen. Maybe ChatGPT will do those of us allergic to hackneyed cliches a favor and avoid using stunning and awesome in property descriptions. ????☺️

      Reply
  2. This AI acceptance will make realtors obsolete, Online brokerage not located in market areas and the so-called good technologies shall replace local realtor jobs.
    We as realtors should stop sharing our listing information with these not present locally online companies and programs… tick tock our time is running out…
    Rush to new AI tech is a rush out the door in my opinion. I can do my own writing.

    Reply
  3. If we do not think or write, our brain excercise diminish, and we will become dummest, we already became dummer by now. Do you remember any 10 phone-numbers of your closest relative by heart?
    Do you remember how to go to the downtown without smart phone directions?

    Reply
    • ABS, you may want to proof-read your comments in the future. AI certainly would not mis-spell “exercise” or “dumbest/dumber”. While I’m on the fence about AI, at least it can spell correctly.

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Zillow CEO, Directors Sued Over Redfin Deal and $81M in Stock Sales

Zillow CEO, Directors Sued Over Redfin Deal and $81M in Stock Sales

A Zillow shareholder has filed a new derivative lawsuit against CEO Jeremy Wacksman and other current and former company leaders over the $100 million Redfin rentals partnership. The complaint alleges Zillow executives and directors failed to disclose antitrust risks and cites more than $81 million in stock sales; the allegations have not been proven. Continue Reading Zillow CEO, Directors Sued Over Redfin Deal and $81M in Stock Sales