eXp Realty, a subsidiary eXp World Holdings Inc. (NASDAQ: EXPI), has rolled out its open-sourced “Seller Advisory: Risks of Limited Market Exposure” form.
Billed as the “first-of-its-kind resource,” the new form is being made available to every brokerage, portal, and MLS in the country. The release follows eXp’s recent announcement of a listing distribution agreement with Zillow and it is designed to educate educates sellers on the financial risks of withholding a listing from the MLS or consumer-facing platforms including Zillow, Realtor.com, Homes.com, and Redfin.
“Seller choice is foundational, but choice without truth is a disservice,” said Leo Pareja, CEO of eXp Realty. “We believe the industry must lead with transparency, not tactics. That’s why we’ve open-sourced this advisory. To give every seller in America a clear view of what’s at stake.”
Pareja added, “Let’s be clear: Our agreement with Zillow is not exclusive. We are offering the same opportunity to every major portal. This is not about favoring platforms—it’s about delivering consumer transparency at scale. We’re not waiting for the industry to catch up,” Pareja added. “We’re modeling what leadership looks like.”
The form is open-sourced and available now for agents, brokers, and consumers at exptoolkit.com/seller.
This is so confusing and stupid. Who knows what is going on for real? I can’t figure it out.
It’s really simple. The greatest exposure is beneficial to property owners. It also protects parties from civil rights abuses.
Agreed.
This ‘new rule’ is even worse than Buyer Agency agreements.
It’s time to dump NAR and all the bureaucrats that are making the rules and have no understanding of the industry.