Share this article!

Right after the Super Bowl is an unofficial start of the spring housing market, one of the busiest times for real estate agents and current and potential clients.

 
 
 
 
 
 
 
 
 

Agents are always looking for ways to be more efficient and connect with home buyers and sellers. They try to figure out how best to use their resources and which tools to pull out of their tool belts.

 

One new tool growing in popularity across fields is the chatbot ChatGPT, which uses artificial intelligence to respond to prompts in a conversational way. It has made headlines for accomplishing such feats as passing a Wharton professor’s MBA exam.

The technology is not yet widely used in the real estate industry, but some tech-savvy agents are trying it out.

Michael Severns, principal listing specialist and broker of record at a Redfin office based in Wayne in the US, shared how he uses ChatGPT.

Saving time and playing to strengths

Showing homes to clients and negotiating on their behalf are time-consuming tasks for real estate agents. At the same time, agents also have to constantly work to make connections and develop leads to bring in new clients.

“I’m inherently lazy, so I try to find the easiest way to do things,” Severns said. “This tool is fantastic for somebody like me.”