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When Mauricio Umansky started The Agency real estate brokerage back in 2011, he didn’t really have much to prove. 

He was already one of the top real estate agents in the country, focusing on ultra-expensive luxury properties in California. He was a dad to three girls and married to Kyle Richards, a “Real Housewife of Beverly Hills.” Life was good. 

But Umansky looked at the status quo of real estate sales and didn’t like what he saw. He knew there was a gap in the market. “Nobody was taking advantage of the technological advances that were happening in real estate,” he said. So he left a secure gig at ultra-exclusive L.A. brokerage Hilton & Hybrid to start The Agency. 

The move paid off. Today, with a mix of franchised and corporately owned locations, The Agency has grown to 42 locations with more than 600 agents throughout the United States, Canada, Mexico and the Caribbean.   

1851 Franchise caught up with Umansky, who serves as The Agency’s CEO, to talk about why he started his brand, what it takes to scale a luxury brand and what the future holds for high-end markets.