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In last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might be time for a marketing plan makeover.

Like every good makeover, you’ll want to keep what you know works for you and layer in a few fresh elements, such as:

Video – one of the most effective ways to market yourself and your listings. Can you find a way to add video tours, Instagram Stories and Reels or YouTube to your marketing mix?