The Chicago-headquartered mortgage lender Rate is expanding its product offerings with the launch of Rate Outdoors, a direct-to-consumer brand featuring premium home saunas, cold plunges, outdoor showers and outdoor furnishings.
“As one of the largest mortgage lenders in the United States, we believe this is a great opportunity to add value to our customers’ homes through installing an indoor or outdoor sauna, and more importantly improving their overall health and wellness,” said Victor Ciardelli, CEO of Rate Companies. “Your health is your wealth. I personally believe every homeowner should have a sauna because the research supporting the health benefits of regular sauna use is undeniable. I also believe that within the next five years, saunas will become a standard feature in many new homes as builders respond to growing consumer demand for home wellness and the appeal of having a sauna experience at home.”
The company added that Rate Outdoors joins its Rate App and the new RateFit performance apparel line as “the latest addition to Rate’s expanding wellness ecosystem, extending the company’s mission beyond financial health into everyday well-being.” Customers can apply for financing, with rates ranging from zero to 36% APR.
Photo: The Lindea Indoor Sauna from Rate Outdoors
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