The National Association of Realtors (NAR) has launched its sixth iteration of the “That’s Who We R” national advertising campaign, featuring a new season of its “First-Time Buyer” series.
The campaign highlights various challenges that emerge when buying or selling a home. In each scenario of the campaign, viewers will see how agents who are realtors are committed to prioritizing their clients’ needs. This year’s campaign will be seen across modern touchpoints, including broadcast and streaming platforms, online and terrestrial audio, social media and custom content partnerships.
The campaign’s focus is supplemented by the fourth season of NAR’s docuseries “First-Time Buyer,” which now available to stream on Hulu and FirstTimeBuyer.realtor. Filmed in Chicago, Oklahoma City and Tulsa, NAR’s unscripted television series follows individuals and families through their first homebuying journeys, highlighting the role of realtors in these transactions.
“NAR is committed to sharing an authentic, relatable portrait of realtor value with a broad consumer audience, and our ‘That’s Who We R’ campaign does just that,” said Suzanne Bouhia, NAR’s chief marketing and communications officer. “‘First-Time Buyer’ goes one step deeper, layering valuable education into entertaining storytelling. It’s a resource for anyone hoping to purchase their first home.”
All episodes from the previous three seasons of “First-Time Buyer” are also available to stream for free on YouTube, Facebook and at FirstTimeBuyer.realtor. More information on NAR’s “That’s Who We R” national advertising campaign is available at ThatsWhoWeR.realtor.