Former real estate agent turned mortgage industry sales strategist Ron Vaimberg has released “The Purchase Shift: Winning Great Agent Relationships with Authentic Connection and AI,” a new book designed to guide mortgage loan originators to build stronger referral relationships.
According to Vaimberg, the book is designed to help loan officers win more purchase business through sales strategies and building lasting relationships with real estate agents. He also places a profound emphasis on the use of AI tools in growing a mortgage loan business.
“AI is not replacing great salespeople,” said Vaimberg. “It’s a powerful tool that helps originators stand out, work more efficiently and communicate more consistently and effectively. When you combine AI with the right mindset and communication strategies, it gives you a tremendous edge.”
“The Purchase Shift: Winning Great Agent Relationships with Authentic Connection and AI” is now available for pre-order on Amazon for both Kindle and in hardcover and will be available through other retailers on May 13.
