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A U.K.-based digital platform is offering investors a new opportunity to become involved in Africa’s real estate market.

Firmseed is providing a blockchain-based environment for fractional real estate investing, which allows individuals to own a portion of a property rather than the entire asset. In a press release, the company stated this approach “lowers the barrier to entry, enabling more people to invest in real estate without the high costs and management responsibilities typically associated with property ownership.”

The company added its platform offers investors a user-friendly introduction to the African real estate market, which has often been bypassed because of difficult barriers to entry including high upfront costs, limited financing options and a lack of investment knowledge.

The stated that the core of its ecosystem is the $FIRM utility token, which enables users to invest in real estate assets, earn rewards for participating in the community, and pay for fees and services within the platform. The $FIRM token is designed to create a seamless and user-friendly experience for investors while also providing numerous benefits and incentives for active participation. Firmseed plans to introduce the $FIRM token at a discounted price in an upcoming private sale.

“My personal experience in Africa inspired me to create a platform that would make real estate investment more accessible to everyone, especially young people who are eager to build financial stability,” said Emeka Uzoewulu, Firmseed’s founder and CEO. “Through Firmseed’s focus on fractional ownership, we are empowering people to invest in real estate and achieve their financial goals while breaking the barrier of the high cost of ownership.”

Photo: Downtown Johannesburg, South Africa, by EunikaSopotnicka / iStock