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Southern First Bancshares Inc. (NASDAQ: SFST), holding company for Southern First Bank, has opened its new Dream Mortgage Center in Columbia, South Carolina.

According to the company, the Dream Mortgage Center was created to provide homebuyer education and outreach in an underserved community in Richland County. Southern First hopes to create over $10 million of annual impact in Columbia.

“We believe deeply in the power of relationships and trust to impact lives,” said Art Seaver, CEO of Southern First. “As we think creatively about how we can have even more to impact those around us, we are excited about the privilege we have in helping more people own homes.”

Cal Hurst, president of Southern First, added, “We are excited to use the Dream Mortgage Center as a place where relationships can be built and where we can do our part to enable the dream of homeownership. This Center is unique – designed to be inviting, not imposing; built to facilitate partnership, not just transactions; aimed at making people better off in the community they love.”