Tech Trends: No one technology solves all problems. It would be great if you could use one tool to do everything, but it’s just not possible. Technology like Customer Relationship Management or CRM offerings do a lot, but refining your email marketing strategy is one area where you should probably look to another technology for help.
“Although you may find a CRM with automated email options, you’ll likely need a separate tool to create more in-depth drip campaigns and newsletters,” says Jennifer Okhovat, a sales associate with Compass in West Hollywood, Calif. “Specific email marketing software can help you create ongoing campaigns to nurture warm leads, highlight recent successes in your business, and share current and sold listings with your sphere.
“Most email marketing tools, such as Mailchimp, SendGrid, and Constant Contact, also provide analytics on email clicks, which will show you the rate at which recipients are engaging with your content,” points out Okhovat. “With these tools, you can also curate broker-to-broker contact lists and send new listing announcements to your colleagues to see if their clients are interested in your property.”
The three options that Okhovat recommends are all worth a look. First, Mailchimp (https://mailchimp.com/) touts that it boosts orders and customer lifetime value with AI-powered automations that personalize emails and SMS based on behavioral data. The technology creates on-brand content with generative AI tools and allows the user to choose from expertly designed templates. Mailchimp also targets customers with advanced logic like buying behavior, engagement, and predicted segments. Another big thing to look for in a reliable email marketing tool is how it tracks your results. Mailchimp analyzes performance by providing the user with reports, funnel visualizations, and industry benchmarking.
SendGrid (https://sendgrid.com) is another goods option. SendGrid is trusted by known businesses like Spotify and Airbnb to provide reliable, scalable email infrastructure. The company’s proprietary mail transfer agent (MTA) delivers performance—sending over 90 billion emails monthly with a median delivery speed of 1.9 seconds. The technology’s globally distributed, cloud-based architecture provides a solid foundation for any email program.
Further, the customer experience is tailored to each user and evolves with the customers’ preferences. SendGrid’s Email API provides developer-focused APIs and documentation for seamless integration and management; an intuitive UI for painless email program management and cross-team collaboration; and experienced email support, strategic customer success, and expert consultants to help you exceed customer expectations.
Lastly, Constant Contact (https://www.constantcontact.com/) is also very widely used. Just last year the company launched Constant Contact’s AI Content Generator, which allows customers to automate the copy drafting process for email, text, and social media campaigns. This feature is currently free to all new Constant Contact customers for a limited time.
Constant Contact’s AI Content Generator was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. Then, ChatGPT technology from OpenAI is leveraged to automatically draft high-quality copy that can be used across multiple marketing channels. Automating the writing process enables Constant Contact customers to create engaging messages in seconds instead of spending valuable time iterating on their next campaign.
So, look at these and other tools to jumpstart your email marketing strategy.