Tech Trends: We turn to technology to make our lives easier. If it doesn’t, why use it? Jeff Bell, president at Uplist (https://getuplist.com/) takes this mantra to heart. As a former loan officer, he realized that parts of the real estate process are just tedious and can be done more efficiently with technology. That’s where Uplist comes into play.
Uplist just launched its proprietary platform for the real estate and mortgage industries. The SaaS provider allows agents to automatically update their marketing flyers while giving loan officers real-time options for homebuyers, all as part of a single transaction, keeping all parties close together.
“I’ve done over 3,000 loans in my career,” said Bell. “I’ve been in management, executive management, and in 2018 formed Upwell Mortgage, which is still operational. The vision for Uplist was that 18 months ago when the market turned it was back to the basics of reaching out to your local Realtor because all the refis were drying up.
“I had tools that helped me create a flyer for my realtor network, but it automatically becomes outdated as rates change. That’s just inefficient,” continued Bell. “Uplist generates a flyer with a QR code and a URL with a custom landing page. So, you create the flyer once and nothing needs to be updated. We are bringing live interest rate and payments specific to that borrower directly into the house every time it is shown.”
Bell wanted to reach out to listing agents and give them something of value without having to constantly update everything every week. Imagine you create 30 flyers, and you must update them every week vs you create 30 flyers once and you never have to do anything after that.
Uplist also offers the ability for a loan officer to access their rates and pricing on the go. “If you call me for a rate on the go there is no efficient way to answer that question,” said Bell. “If you log into Uplist you can price out any scenario on the go. We also offer a homebuyer pricing tool. If you are pre-approved as a borrower, we can send you live pricing on any house that you want. It’s a buyer home price shopping tool.”
The Uplist system offers the ability for anyone to attain live rate and payment information specific to their scenario. The benefit to the loan officer is that their buyer is accessing this information through Uplist’s integration to that loan officer’s pricing engine, so the loan officer never has to update anything.
“With a regular 80-basis-point move in rates, you just can’t be accurate on the flyers using any other tool,” said Bell. “Similarly, for the Realtor, they can quickly show the seller credit vs. the price of the home, for example, all in real time.
Going forward, Uplist aims at getting rid of tedious processes that can be better done with technology. “Our focus is to create tools that allow you to get info in real time instead of having to wait for loan officers to perform manual calculations.”