United Real Estate announced the merger of its Dallas-based division with REAL Dallas Properties & Management, a union that will add 70 agents to United’s Dallas operations and expanding its North Texas presence to more than 800 agents.
According to the companies, REAL Dallas Properties will transition from a brokerage commission-split model to a transaction-fee model, allowing agents to retain 100% of the gross commission earned on each transaction. REAL Dallas Properties’ agents gain access to United’s offices in Dallas, Fort Worth, Grapevine, Frisco and Houston, while the merger expands United Real Estate’s presence to over 1,800 agents statewide
“With upcoming changes in our industry, we are preparing our agents with the flexibility in how they do business,” said Nieke Valadez, co-owner of REAL Dallas Properties. “Our transition from a brokerage commission-split model to a transaction-fee model means they can negotiate more competitive client fees and win more business in any type of market. As owners, we spend most of our time caught up in daily brokerage activities, and this merger will eliminate much of those duties, allowing us to spend more time developing business relationships, recruiting and doing what we love – real estate. We are positioning ourselves to grow and expand resources so that our agents can better compete and win clients.”
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