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COVID-19 shut down offices around the country in 2020, suddenly freeing people to move to smaller, less expensive cities, also known as Zoom towns.

These cities, which increased in popularity among Americans who use videoconferencing to work remotely during the pandemic, are still attracting strong interest from apartment investors. In fact, interest in these metros, like Boise, preceded the pandemic. From 2009 to 2021, investment in these towns jumped more than 2,000%, according to RealPage.