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Real estate agents are often distracted. They get bombarded with calls from mortgage originators as well as home inspectors, insurance agents, title companies and many other professionals seeking their business. Stop trying to get these agents on the phone for a few minutes here and there. There’s a better way.

Many mortgage companies use the same toolkit when connecting with real estate agents, which can include everything from printed handouts to lunches purchased in exchange for brief presentations. These strategies often become less effective over time. Real estate agents can see these individuals as pushy and sales driven, instead of valued and knowledgeable.