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PropStream, a real estate lead generation platform, announced the integration of its technology with the product dashboard of the San Francisco Association of Realtors (SFAR) MLS.

PropStream’s platform offers datasets, intuitive filtering capabilities and a suite of marketing tools designed for the real estate landscape. PropStream CEO Brian Tepfer said the SFAR membes will be able “to consistently farm their region for new opportunities, creating an abundant source of business in the San Francisco market. This partnership will also include a data integration, which will allow PropStream to enhance its MLS data adding to the multi-sourced real estate data that PropStream aggregates, enabling a superior lead generation experience for its membership base.”

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SFAR represents over 4,500 realtors in San Francisco. Hud Bixler, director of SFAR’s MLS, added, “We strive to provide the broadest range of innovative technologies to our members, and we believe PropStream will be an excellent addition to our Association’s toolkit. With PropStream, members can search for leads, run comps, market to leads, and get quality support and training.”

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