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Small Investors Account for 66.2% of Investor Home Purchases as Big Buyers Retreat

Realtor.com's new investor report finds small buyers dominate investor purchases as large investors turn into net sellers and cash purchases ease.

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Small real estate investors now account for 66.2% of investor home purchases, the highest share in at least 15 years, according to a new Realtor.com report. Large and mega investors, by contrast, sold more homes than they bought in the first half of 2026.

The findings were released October 21, 2026, based on transactions from January through June. The release marks the new reporting event; the home purchases themselves occurred over the preceding six months.

Investor buying cools, but its composition changes

Investors accounted for 10.7% of all home purchases, a share broadly in line with recent years. But the number of homes investors bought fell to its lowest first-half level since 2020. The change is not a wholesale withdrawal from the market: small and medium investors remained net buyers even as larger firms sold more than they purchased.

Cash continues to give investors a competitive advantage. Realtor.com found that 55.5% of investor purchases were completed without mortgage financing, compared with 30% of purchases marketwide. Still, investor cash buying has eased from its peak of roughly 68% in 2021 and 2022.

Investor-purchased homes carried a median price 22.4% below that paid by noninvestors. The price difference could indicate a focus on lower-priced properties, competition with entry-level buyers or both. The data alone cannot establish that investors caused higher prices.

Where investor competition remains concentrated

Memphis, St. Louis and Kansas City each recorded investor shares of approximately one in five home purchases. Realtor.com points to affordability in Midwestern markets and greater inventory in parts of the Sun Belt as factors attracting investors.

The results complicate policy debates that focus solely on Wall Street ownership of single-family homes. Large investors are retreating, but smaller operators remain active. For first-time buyers, the competitive picture depends on local supply, financing and the types of homes investors are targeting.

The report’s classifications rely on ownership and property-use data, and they may not capture every investor who purchases a property in an individual name. It is therefore important not to describe the 10.7% figure as an exhaustive count of all investment activity.

WRE previously covered earlier investor-purchasing trends; the new report adds first-half 2026 findings and a clearer breakdown by investor size.

Source: Realtor.com 2026 Investor Report announcement.

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