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ENRG Realty, a start-up online real estate brokerage based in Bellingham, Washington, has announced its official launch.

Created by longtime real estate professionals Peter and Erinn Nobel, the new company is structured around the proprietary Connect & Thrive financial model that is designed to allow agents to build revenue share without recruiting other agents.

“Unlike the current trend among the fastest-growing brokerages, ENRG Realty is reshaping the narrative. We believe in empowering our agents to focus on what they do best – serving consumers and selling homes. By eliminating the requirement for agents to recruit others for profit, we prioritize a business model centered on individual success and client satisfaction,” said co-founder and CEO Peter Nobel. “We’re not just playing the same game as other online brokerages – we’re changing it.”

The company also stated its designated brokers will provide compliance, training and contract oversight to ensure agents have the daily brokerage support they need.

“ENRG Realty is on a mission to create something special,” said Erinn Nobel, co-founder, president and chief culture officer of ENRG Realty. “We’re not content with being just another brokerage—we’re dedicated to creating an environment where every agent belongs and their success is valued and actively supported. We are creating a culture where every individual thrives, and collective success is the heartbeat of our vision.”

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