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When it comes to Facebook ads, one of the most desired actions to produce is lead generation. Lead generation entails a potential seller filling out a form with information like their name, phone number, email address and more, depending on how comprehensive the form is.

Most investors I’ve spoken with have stated they’re only converting a small percentage of these leads into sales. One of the biggest reasons for this lack of efficiency is due in large part to the forms that businesses use to gather information for these leads.