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Welcome Homes, a New York City-based proptech that develops lifestyle-designed, has expanded into the Georgia and North Carolina markets.

“Our customers have been requesting our presence in these markets for months,” said Alec Hartman, CEO and co-founder of Welcome Homes. “We are excited to be able to start selling and building amazing homes for our customers in Georgia and North Carolina”

The move marks the company’s entrance into two of the up-and-coming regions in the country, bringing the total number of states it serves to nine – the company currently operates in New York, New Jersey, Connecticut, Maryland, Vermont, Massachusetts, Virginia, and Pennsylvania.

Welcome Homes has an online platform that enables a person to create a home to fit their preferences from scratch, choosing all aspects of the construction from land parcel selection to interior designs. The company promises that it can deliver a new home within a six-month timeframe, with price transparency upfront in the process.

“You come online, you select a plot of land from our inventory and you select one of our home models — which is really easy because right now we only have one model,” said Hartman in an interview with the Fairfield County Business Journal shortly after launching his company in 2020. “And then you can customize it online exactly like an online car builder. We have a ton of views that are all photorealistic 3-D quality. You can change tiles, you can change backsplashes, you change flooring, even door handles, so you get granular customization of your home.”

“And we’ve curated these products so that you’re getting really good quality,” Hartman added. “It might not be the most expensive one, but you’re getting really good quality and really good design for the value that you’re putting into the house. And we spent a lot of time making sure that we got that one right for people.”